—Cookie policy
We use a small number of cookies. Two are essential: without them sign-in and your own cookie choice don’t work. The rest are analytics cookies. In the EU, EEA, UK and Switzerland they are only set if you click Accept all in the banner. Elsewhere, including the US, they are on by default and you can turn them off below at any time. We don’t use third-party advertising or tracking pixels.
01Every cookie we set
| Name | Category | Purpose | Lifetime | Set by |
|---|---|---|---|---|
__Host-session |
Essential | Identifies your signed-in host session. Without this you have to re-authenticate on every page. | 30 days, rolling | PreArrive (after sign-in) |
pa_consent |
Essential | Records your own cookie choice (Accept all / Essential only). Setting it is what makes the banner stop appearing, and it decides whether the analytics cookies below are set. | 1 year | PreArrive (when you click the banner or a choice button on this page) |
pa_ab |
Analytics | Sticky A/B-test bucket (a or b). We compare conversion of marketing-copy variants over time. No identity attached. | 1 year | PreArrive (only when analytics are on for you, see below) |
gp_ref |
Analytics | Captures a campaign-attribution tag (?ref=...) from a referring link so we know which marketing surface drove a sign-up. No identity attached. | 90 days | PreArrive (only when analytics are on for you AND the URL had ?ref=…) |
_ga |
Analytics | Google Analytics 4 visitor id, so repeat visits count as one visitor. Not used for advertising. | 2 years | Google Analytics (only when analytics are on for you, see below) |
_ga_P4DY1C9QSC |
Analytics | Google Analytics 4 session state (which visit you are on). Not used for advertising. | 2 years | Google Analytics (only when analytics are on for you, see below) |
That’s the full list. If you see anything else on a prearrive.com page
claiming to be a cookie, it’s either from a sub-processor disclosed in
the privacy policy (Stripe checkout sets its own cookies when
you click Upgrade, for example) or it’s not us — email
hello@prearrive.com and we’ll dig in.
02Your choice
Where you are matters. If you visit from the EU, EEA, UK or Switzerland (or we can’t tell where you are), nothing analytics-related sets a cookie until you click Accept all in the banner. Everywhere else, including the US, analytics are on by default with no banner, and Essential only above turns them off. If your browser sends a Global Privacy Control signal, we treat it as Essential only. Choosing Essential only also deletes the analytics cookies already on your browser and tells the server to stop setting them.
Google Analytics and Consent Mode. Marketing pages use Google Analytics 4
with Google Consent Mode. In the EU, EEA, UK and Switzerland, before you choose, it runs in a
cookieless mode: it sets no cookies and stores no identifier on your device, and sends Google
a basic page-view or click signal that it uses for aggregate, modeled counts.
Accept all switches on the _ga cookies above. Elsewhere the
_ga cookies are on by default. Essential only turns
Google Analytics off entirely on later pages, with no request to Google.
We don’t use third-party advertising tags (no Facebook Pixel, no Google Ads, no TikTok Pixel), so opting out doesn’t cascade across other sites.
03Related
